An Education In Fashion

H&M SWOT

Urban Outfitters Urban Outfitters Urban Outfitters - a cohesive lifestyle brand, similar to its sister brand Anthropologie. Urban Outfitters as a brand incorporates fashion, music, literature, photography, beauty and lifestyle, predominantly for millennials, all under one umbrella. Store Ambiance Each store has a specific ambience with engaging and creative store design, music and customer service, reflecting their products and overarching theme of their brand culture creating a unique customer experience. Their stores are usually restored buildings with stripped brick walls, rustic wooden features, large spacious areas - reminiscent of warehouses/garages, and vibrant-neon visual merchandising with many stores having built in photo booths. Competitors Other fast-fashion/high street retailers American Apparel (no longer) H&M Abercrombie and Fitch/Hollister (US) Topshop Zara/Zara home Style - Alternative Tom-boy Modern-Minimalistic...

Follow SS 18 - Trend Forecasting Research suggests that SS 18 trends will include the revival of nature, including the use of earthy colours, such as pale greens (a variation of what we saw last season) and organic textures which reflect the ever-growing customer consciousness towards environmentally friendly fashion. Retailers are constantly searching for new and innovative ways to make fashion more 'environmentally friendly' and with the advancement of technology they are able to do so in creating sustainable fashion along with more futuristic designs such as light-weight sportswear, which can be worn in more casual backdrops - also known as athleisure. Athleisure has been growing in popularity over the years, and it seems that it will continue to grow as technology advances. Athleisure will be seen hand in hand with the 70's trend, which incorporates geometric shapes, pale earthy pastel colours paired with high intensity bright...