Customer Profile: Urban Outfitters

Urban Outfitters

Urban Outfitters Urban Outfitters - a cohesive lifestyle brand, similar to its sister brand Anthropologie. Urban Outfitters as a brand incorporates fashion, music, literature, photography, beauty and lifestyle, predominantly for millennials, all under one umbrella.


Store Ambiance
Each store has a specific ambience with engaging and creative store design, music and customer service, reflecting their products and overarching theme of their brand culture creating a unique customer experience. Their stores are usually restored buildings with stripped brick walls, rustic wooden features, large spacious areas - reminiscent of warehouses/garages, and vibrant-neon visual merchandising with many stores having built in photo booths.

Competitors

• Other fast-fashion/high street retailers

• American Apparel (no longer)
• H&M
• Abercrombie and Fitch/Hollister (US)
• Topshop
• Zara/Zara home

Style - AlternativeTom-boy

Modern-Minimalistic 

Vintage

Boho






































Visual Merchandising










































































Brand Community
They also create brand communities mainly through their interaction with their customers on social media; UO Blog, Pinterest, Facebook, Twitter and Instagram where they have gained 6.5M followers. Music also plays a large parts in customer connection, as they offer a range of vinyls, cassettes, electronics and accessories and also host live events, creating a stronger emotional connection with their customers.




















Target Market

Their specific aesthetic seems to be targeted towards the ’20-somethings’, although not exclusively, with ‘hipster’, ‘retro’ and ‘bohemian’ influences in their own-brand style and also selection of vintage clothing and music influences, making Urban Outfitter the choice for customers who seek individuality and a sense of community reflecting their ‘alternative’ lifestyle choices.