Urban Outfitters Urban Outfitters Urban Outfitters - a cohesive lifestyle brand, similar to its sister brand Anthropologie. Urban Outfitters as a brand incorporates fashion, music, literature, photography, beauty and lifestyle, predominantly for millennials, all under one umbrella. Store Ambiance Each store has a specific ambience with engaging and creative store design, music and customer service, reflecting their products and overarching theme of their brand culture creating a unique customer experience. Their stores are usually restored buildings with stripped brick walls, rustic wooden features, large spacious areas - reminiscent of warehouses/garages, and vibrant-neon visual merchandising with many stores having built in photo booths. Competitors Other fast-fashion/high street retailers American Apparel (no longer) H&M Abercrombie and Fitch/Hollister (US) Topshop Zara/Zara home Style - Alternative Tom-boy Modern-Minimalistic...
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